
Gifted subs are Twitch’s currency that has a real-world monetary value. About Us For more information about Kotaku Australia, visit our about page.Twitch is an American live video streaming service where people often gift subs to their favorite streamers. Technical Something not looking quite right? Contact our tech team by email at office AT. Advertising To advertise on Kotaku Australia, contact our sales team via our advertising information website.

#TWITCH SUB GIFT FULL#
Here’s the full breakdown:Īs long as 20 percent of a streamer’s subscription revenue is impacted, they will be eligible for the payments. (In this case, the month of the price change will be July.)Īfter three months, Twitch will pay out 75 percent, then 50 percent, and finally 25 percent of sub revenue.

The new pricing will go live in Australia “within the next week”, according to Twitch.įor creators impacted by the change, Twitch has promised to guarantee 100 percent of “all eligible creator’s recurring, Community Gifting, Single Gift, Multi-month and Prime sub revenue for three calendar months, including the month of the price change after they may be impacted by the price changes”. “Since launching in May, we’ve seen viewers gifting five times more subs, and more creators are earning sub revenue-we’re eager to replicate these results down under.” “The response to our local sub pricing in Mexico and Turkey has blown us away,” Minton said. Mike Minton, Twitch’s vice president of monetisation, told Kotaku Australia that the changes followed feedback that it was too expensive for viewers to support their favourite streamers, and that Twitch would guarantee revenue for creators for 12 months after the new subscription pricing is in place. Twitch’s argument behind the changes is that a lower entry cost will result in more subscriptions for creators, covering the drop in revenue from tier 1 subscriptions today. The cost of tier 1 subs in Malaysia has dramatically decreased (from $MYR20.99 to $MYR7.99), and many countries like Taiwan, Sri Lanka, Singapore, the Philippines, Mongolia, Maldives, Indonesia, China, Cambodia and other places have had tier 1 sub costs halved or more. It’s not the biggest drop following Twitch’s global review. In Australia, the entry-level subscription will now cost $7.99 (down from $8.99), while New Zealanders will now pay $NZ7.99 (down from $NZ9.99). Australia and New Zealand are just two of the many countries where the cost for tier 1 subscriptions are being lowered.
